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TDWI Upside - Where Data Means Business

Data Digest: Data-Driven Marketing, Choosing Analytics Softwre, and Insights from Your Data Center

Getting a complete picture of your customer, plus picking the right analytics solution and the benefits of infrastructure analytics.

Data Center Infrastructure the New Place for Insight
(Source: The Stack)

Virtualization has given rise to new ways of collecting data for useful insight. The possibilities of infrastructure analytics cannot be overlooked when building a data center in 2015. This article reviews what your enterprise should do to access and utilize this important new data form.


Picking the Right Analytics Software for Your Enterprise
(Source: INMA)

There are hundreds of vendors offering data analytic software these days. Picking the correct one for your enterprise is more important than ever. This article covers the best way to choose by describing each part of the simple data stack and then analyzing what decisions need to be made to account for each part of the stack.


How to Expand How You Look at Data Driven Marketing
(Source: Customer Think)

Marketing is a major use of data analytics, but most enterprises are using data in marketing for communications. That is far too narrow a scope for data in marketing. As this article shows, data can be used for a more complete picture of the consumer in addition to simple communications.

About the Author

Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at

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