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TDWI Upside - Where Data Means Business

Data Digest: Big Data's Business Benefits, Democratizing Data, and Leveraging Big Data for Marketing

An in-depth look at big data's use in business, plus setting your data free for use by every department, and three ways to use data analytics to boost your marketing.

Why Big Data is Big for Business
(Source: CRM Search)

For some, big data is an abstract, pie-in-the-sky concept that has been talked up forever, but what does it mean and how can it be used for business? This article answers those questions and more with an in-depth look at big data’s use for business.


Democratize Data for Best Results
(Source: TDAN)

Big data is useful for all departments, not just IT, and the sooner you can democratize your data where every department can contribute, the better your enterprise will be. This article makes the case for why every enterprise should set data free.


Leveraging Big Data for Marketing 3 Ways
(Source: Data Science Central)

One major use of big data that supports its democratization is marketing. The more data your marketing team has, the better they can market. This article shows how it is possible to use data analytics to boost marketing in three main ways.


Amazing Visualizations Cannot Hide Poor Data
(Source: Business 2 Community)

One way to gain insight from big data is to make visualizations that simplify the complex data collected and turn this information into insight. However, regardless of how amazing your visualizations may be, the initial data quality is what matters when making a useful visualization.

About the Author

Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at

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