2025 CDP Market Guide
AI is changing everything — is your customer data strategy keeping up?
AI is changing everything — is your customer data strategy keeping up?
Customer data platforms (CDPs) are no longer just data storage and orchestration. They’re becoming the intelligence layer that powers AI-driven personalization, real-time decisioning, and workflow automation at scale.
But with so many options — composable, AI-first, and marketing cloud CDPs — how do you know which one is right for your business?
This guide breaks it down.
What’s Inside?
✔️ A clear breakdown of the 3 types of CDPs — how they work, their pros and cons, and who they’re best for.
✔️ How AI is reshaping customer data strategy — and why the right CDP matters more than ever.
✔️ What to consider when choosing a CDP — so you invest in a platform that scales with your business.
Why Read?
- Power AI-driven personalization — Deliver smarter, faster, and more relevant customer experiences.
- Automate workflows and decisioning — Turn data into action without delays.
- Unify customer data, don’t silo it — Ensure your tech stack works with your data, not against it.
Get the insights you need to choose the right CDP for 2025 and beyond.