2025 CDP Market Guide
February 26, 2025
AI is changing everything — is your customer data strategy keeping up?
Customer data platforms (CDPs) are no longer just data storage and orchestration. They’re becoming the intelligence layer that powers AI-driven personalization, real-time decisioning, and workflow automation at scale.
But AI adoption is only as strong as your data foundation. Too often, companies struggle with data fragmentation, engineering bottlenecks, and security concerns—stalling AI initiatives before they deliver real impact.
That’s why choosing the right CDP matters more than ever.
What’s Inside?
✔️ A clear breakdown of the 3 types of CDPs — how they work, their pros and cons, and who they’re best for.
✔️ How AI is reshaping customer data strategy —and why a secure, scalable foundation is critical.
✔️ What to consider when choosing a CDP — so you invest in a platform that scales with your business.
Why Read?
- Power AI-driven personalization — Deliver smarter, faster, and more relevant customer experiences.
- Automate workflows and decisioning — Turn data into action without delays.
- Unify customer data, don’t silo it — Ensure your tech stack works with your data, not against it.
- Fewer engineering projects, more AI impact — Understand how a composable CDP strategy ensures seamless AI integration without extra engineering overhead.
Get the insights you need to choose the right CDP for 2025 and beyond