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The Customer Data Platform (CDP) Build Vs. Buy Guide

May 30, 2023

To stay ahead of competitors, organizations need to deliver personalized experiences, which require a customer data platform (CDP).

A CDP brings together data from different sources to give a complete picture of customers, helping marketers target them effectively. The big question for most is whether to build or buy a CDP.

It's a dilemma: business leaders want a ready-made solution, while IT worries about extra costs and data management.

However, a third option might be blending building and buying together. Download this resource today to explore this approach and unlock the true potential of your customer data.

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