The Customer Data Platform (CDP) Build Vs. Buy Guide
To stay ahead of competitors, organizations need to deliver personalized experiences, which require a customer data platform (CDP).
A CDP brings together data from different sources to give a complete picture of customers, helping marketers target them effectively. The big question for most is whether to build or buy a CDP.
It's a dilemma: business leaders want a ready-made solution, while IT worries about extra costs and data management.
However, a third option might be blending building and buying together. Download this resource today to explore this approach and unlock the true potential of your customer data.