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RESEARCH & RESOURCES

white paper

Garbage In, Garbage Out

November 2, 2020

In the age of digital transformation, trusted data is both necessary for automating current operational processes and critical to creating new and innovative ways of doing business.

After covering the data governance (DG) and master data management (MDM) markets for a number of years (helping clients build business cases for data management), the author of this paper reflects on why the state of data in most organizations is as dismal as it is, and why demonstrating the value of trusted data is such a challenge.

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