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RESEARCH & RESOURCES

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Explore How Customer 360 Uplifts Customer Experiences and Fortifies Competitive Advantage in Retail

November 2, 2020

In today’s “always on” digital world, consumers interact with brands on their own schedule, often online rather than in-store.

Retail is more competitive than ever and the quality of customer data defines and shapes both online and in-person customer interactions, engagement, and experiences. Customers are now more loyal to customer experiences than they are to brands. To deliver the personalized, consistent omnichannel experiences that customers crave, retailers require Customer 360 views that impart an understanding of consumer needs and behaviors—views that provide contextual information, such as demographics, transaction histories, and location data.

To proactively respond to these challenges and compete effectively, brands require accurate, consistent, and contextual data—without it, retailers cannot provide superior user experiences.

Download this e-book to explore the challenges retailers face and the links between high-quality (trusted) data and sustainable competitive advantage.

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