Marketing Accountability: A CEO Blueprint
October 11, 2019
Despite years of vetting and advances in media measurement, analytics, models, and attribution, Forbes research revealed that most CMOs still struggle to quantify and communicate the value marketing creates to their leadership, peers and partners. However, marketers who pursue higher levels of marketing accountability are achieving 5% better returns on marketing investments and more than 7% higher levels of growth performance. Read this white paper to learn more.