By using website you agree to our use of cookies as described in our cookie policy. Learn More


Tableau white paper cover image

Marketing Accountability: A CEO Blueprint

October 11, 2019

Despite years of vetting and advances in media measurement, analytics, models, and attribution, Forbes research revealed that most CMOs still struggle to quantify and communicate the value marketing creates to their leadership, peers and partners. However, marketers who pursue higher levels of marketing accountability are achieving 5% better returns on marketing investments and more than 7% higher levels of growth performance. Read this white paper to learn more. 


Your e-mail address is used to communicate with you about your registration, related products and services, and offers from select vendors. Refer to our Privacy Policy for additional information.

TDWI Membership

Get immediate access to training discounts, video library, research, and more.

Find the right level of Membership for you.