Marketing Accountability: A CEO Blueprint

Most CMOs still struggle to quantify and communicate the contribution of marketing strategies and investments to growth, profits and enterprise value. Read this white paper to learn how to overcome this hurdle.

Despite years of vetting and advances in media measurement, analytics, models, and attribution, Forbes research revealed that most CMOs still struggle to quantify and communicate the value marketing creates to their leadership, peers and partners. However, marketers who pursue higher levels of marketing accountability are achieving 5% better returns on marketing investments and more than 7% higher levels of growth performance. Read this white paper to learn more.