RESEARCH & RESOURCES

IBM white paper

A Business Guide to Modern Predictive Analytics

July 1, 2019

In business, foresight is everything.

Modern predictive analytics can empower your business to augment historical data with real-time insights then harness this to predict and shape your future. Predictive analytics is a key milestone on the analytics journey—a point of confluence, where classical statistical analysis techniques meet the new world of artificial intelligence (AI). 

This guide will help your business perform the following actions:

  • Navigate the modern predictive analytics landscape
  • Identify opportunities to grow and enhance your use of AI
  • Empower both data science teams and business stakeholders to deliver value, fast

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