RESEARCH & RESOURCES

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Using IoT Data to Understand How Your Products Perform

May 21, 2018

We’ve seen some impressive numbers in recent years about the Internet of Things (IoT). However, generating strong returns from sensors and other smart, connected devices doesn’t come down to writing big checks or being technologically savvy. The companies seeing the greatest value from IoT are the best at dealing with how products are performing for customers.

Keep your customers for the long haul with the advice in this article from the Harvard Business Review.

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