It would be difficult today to find a company that didn’t describe itself as “data-driven.” From multibillion-dollar healthcare providers to local retail shops and even pool-cleaning services, businesses across virtually every industry boast how they leverage data-driven insights to create higher-quality products and deliver a better customer experience.
Whether or not all these companies are truly data-driven, these businesses clearly understand two important truths about data. First, strategic analysis of the right data can lead to invaluable insights, which can in turn lead to better business decisions. Second, businesses today have access to more valuable, illuminating data than ever.
If you want your business to be data-driven, you must first make an important decision about how to tap into your organization’s vast resources of raw data and how to turn this data into actionable business intelligence.
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