RESEARCH & RESOURCES

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How and Why to Automate Your SaaS Data Pipeline

April 9, 2018

Small to medium-sized businesses use, on average, fifteen SaaS applications to boost productivity and open new engagement channels with customers. When data spreads across multiple systems and departments, organizations struggle to achieve a 360-degree view of their customers. Conditioning data for analysis often prompts ETL projects which cost time and money.

Companies that automate their SaaS data pipelines therefore have a huge leg up. They save months in labor, hundreds of thousands of dollars, accelerate the time to analytics, and discover new insights once hidden from view.

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