Vertica Empowers Adtech Industry to Deliver Data-Driven Conversions
January 1, 2018
Advertisers need to quantify, in real time, which ads are generating conversions and which are not—and they must constantly revise ads, advertising venues, and placement among surrounding content on the fly to improve results.
Download this Frost & Sullivan white paper and learn how cutting-edge advertisers such as AdForm, AppNexus, Criteo and Tapjoy, are using big data analytics to deliver new insights that empower them to make optimal advertising decisions and dramatically improve campaign results.