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IBM WP cover

The How's and Why's of Survey Research

December 6, 2017

Organizations today rely on survey research to gather much-needed business intelligence. For example, surveys can help you understand customer preferences about a particular product, gauge employee satisfaction, or identify market opportunities.

However, survey research is much more than simply asking someone a few questions. It’s a multistep process with a clearly defined protocol for each step. To get reliable results from your survey research, you must be able to plan the survey research project, collect data, access and manage the data easily, and report the results.

This white paper discusses survey research as a seven-step process, detailing how to maximize your efforts every step of the way.

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