By and large, BI experts are conditioned to accept dashboards as the de facto mechanism for consuming insights. However, general business users often require another environment, which has given birth to the data-driven application. The term has now entered common parlance in BI and analytics circles, yet it is not well understood.
Whether the term remains in fashion, the idea behind data-driven decision management is a sound one. Users need these applications, and implementing them can have a positive impact on your top- and bottom-line.
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