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Digital transformation is rapidly changing our lives and influencing how we interact with brands as well as with each other. The digitization of everything, particularly the widespread use of mobile and sensor data, has significantly increased user expectations. The rapid adoption of newer technologies—mobile, digital goods, video, audio, IoT—and an app-driven culture have resulted in new ways to engage customers with improved products and services. At the heart of this transformation is how organizations use data and insights from it to drive competitive advantage. This white paper explains how gaining meaningful customer insights can help drive customer loyalty, improve customer experience, increase revenue, and reduce cost.
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