RESEARCH & RESOURCES

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10 Reasons Big Data Is Important Today

January 1, 2016

Big data. The term often referred to as being overused, overhyped, and vendor driven is here to stay whether we like it or not. Before you roll your eyes and seek out something different to read, consider this: term aside, we live in a unique time when data—big or small—is forcing us to rethink everything, challenge the status quo, and solve problems we previously thought unsolvable.

Although the term may be overused, it’s hard to deny that big data is changing the world as we know it. Download this white paper for a discussion of the most useful aspects of big data.

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