According to a recent Gartner survey 80 percent of companies only measure results. In other words, they measure past performance by looking at the results in the financial statements. But they don’t know what impacted these results, or what is best done to improve them going forward.
Does your company analyses or reports allow you to ask “why did this happen?” and “which area of my business needs most attention, if I want to improve profit?” If yes, congratulations on being a modern, data-driven business! If not, keep reading, and we’ll give you a few hints on how to reach that end-state.
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