RESEARCH & RESOURCES

Targit White Paper The Better BI Strategy thumb

The Action Loop: The Better BI Strategy

June 14, 2016

When you’re fighting for your life in a 12,000 kg (26,500 pound) machine moving at twice the speed of sound at 45,000 feet above the earth’s surface, there’s no time for hesitation.

Observation, orientation, decision, action. Known as the OODA Loop or Action Loop, it started as a military strategy and today is used by businesses and leaders around the world as a guide for making better, more informed decisions faster. A decision-making process that is firmly modeled on the Action Loop is the first step in an efficient, data-driven organization. Learn how to design the right kind of Action Loops for your company.

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