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RESEARCH & RESOURCES

Top 10 Measurement and Planning Mistakes and How to Avoid Them

January 2, 2016

"Establishing poor goals" and "measures that drive the wrong behavior" are just two of the top 10 measurement and planning mistakes detailed by Mark Graham Brown in this white paper. Brown also offers advice—based on real-world experience—on how government and non-profit organizations can avoid or correct these mistakes.

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