Five Critical Plays for Data Democratization
Webinar Speaker: Fern Halper, TDWI VP Research, Senior Research Director for Advanced Analytics
Date: Thursday, April 27, 2023
Time: 9:00 a.m. PT, 12:00 p.m. ET
In today’s competitive market, companies are seeking to activate their data for business advantage. This activation may be part of digital applications, embedded in internal analytics applications, sold as data products, and utilized by more people in the organization for insight and action.
One key for activation is democratization: making data and analytics tools accessible to a wider audience beyond data scientists and business analysts. If business users can use data via self-service analytics tools geared toward what they need to do, they can make business decisions faster and innovate more effectively.
Yet, in the majority of organizations TDWI surveys, self-service analytics tools are not widely used. IT is often still providing analytics for business users, and exploratory analysis with that second or third question can take so much time that the business cannot be competitive.
Join this webinar to learn:
- Why data democratization is important
- The current state of data democratization
- Key steps for moving forward with your democratization efforts
Group Product Marketing Manager
Pragnya Paramita is a seasoned group product marketing manager at Amplitude with over 15 years of experience in the dynamic world of data and analytics and an MBA from Duke University's Fuqua School of Business. With a proven track record as both a consultant and product marketer, Pragnya is a true data evangelist, passionate about leveraging data to drive business growth and empower customers. She has a keen eye for emerging trends and a knack for bringing to market innovative solutions that help businesses unlock their full potential.
Fern Halper, Ph.D.