Enhancing Customer and Competitive Insights for Pricing and Promotion Optimization
Webinar Speaker: David Stodder, Senior Director of Research for BI, TDWI
Date: Wednesday, April 19, 2023
Time: 12:00 p.m. PT / 3:00 p.m. ET
Deep data insights are essential to survive and succeed in a challenging and uncertain economy. For retail and consumer packaged goods (CPG) companies, changes in customer buying patterns and macroeconomic issues such as inflation quickly render existing pricing and promotion strategies ineffective. Firms promote the wrong products to the wrong customers at the wrong time. Costs rise as demand falls, leading to too much inventory of products and brands that are no longer popular.
Without visibility into relevant data and better models to drive actionable analytics, organizations make poor decisions about discounts, rebate offers, affinity promotions, and more. Companies miss revenue opportunities when they cannot provide customers with what they desire.
Join this TDWI Webinar to find out how you can optimize pricing and promotion with better data management and analytics. We will discuss how retail and CPG companies can gain single views of all relevant data to develop and deploy analytics that deliver critical and timely perspectives on customer behavior, market trends, and the impact of macroeconomic factors. Speakers will discuss how to align promotion and pricing strategies with supply and demand to drive purchases and increase revenues.
Topics we will discuss include:
- How leading retail and CPG firms tune data-driven pricing and promotion strategies to meet today’s economic challenges
- Best practices for deploying analytics for pricing and promotion optimization
- Overcoming data silos that provide limited visibility for customer and business data by adopting a data cloud
- The role of data marketplaces for faster access to relevant data and actionable insights
Sales Engineering Manager
Kass Kettner is a sales engineering manager at Snowflake. He and his team of engineers help Fortune 500 retail and CPG customers translate the technical capabilities of the Snowflake Data Cloud into business solutions.