Available On-Demand - This webinar has been recorded and is now available for download.
In an omnichannel world, organizations struggle to gain complete, 360-degree views of engagement with current and potential customers. Organizations are digitally transforming business processes and customers’ engagement preferences are changing due to upheavals such as the coronavirus pandemic, so traditional data management cannot deliver a complete view. To get anywhere close, organizations have to spend valuable time and resources knitting together numerous data silos and dealing with complicated replication and redundant data preparation. They must lean on specialists who can code and model routines that should be part of data management.
It’s time to tap innovations in data management such as graph databases and geolocation intelligence to gain faster, easier, and more complete views of customer engagement. Organizations need to reduce friction in how they find, connect, and share customer data points, and they need to evaluate how nontraditional data management can help.
Join this TDWI Webinar to learn how you can take advantage of innovations to drive smarter personalization, targeted marketing across channels, and more satisfying customer engagement.
Topics to be discussed include:
Individual, Student, and Team memberships available.