In today’s ever-changing environment, data scientists and analysts are being asked to answer new questions which often require new data sources. External data sources such as demographic data, weather data, or industry-specific data can enrich and improve analytics and predictive models. Yet, it can be complex and costly to source data from multiple providers. More frequently, organizations are looking to streamline access to this data—that is where the data marketplace can help. The data marketplace is an online, transactional store that facilitates the buying and selling of data. Organizations are utilizing marketplaces to access new data sources, collaborate with partners, and even monetize their own data.
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