Customer Intelligence in the Age of Consent: How Organizations can Build on Trust to Learn from and Engage with Customers
Webinar Speaker: David Stodder, Senior Director of Research for BI, TDWI
Date: Tuesday, September 10, 2019
Time: 9:00 a.m. PT, 12:00 p.m. ET
Customer intelligence has never been more important. To be competitive, organizations need to analyze data to understand trends in customer preferences, buying patterns, and how customers influence each other through social media. However, to be truly customer-centric, organizations also need consent. Customers are demanding respect for their privacy and greater control over their data. Responding to these concerns, governments around the world are instituting strict privacy laws that impact both analytics and governance.
Join this TDWI Webinar to learn how to create a balanced strategy that enables you to learn about customers and put intelligence into action while also respecting customers’ privacy wishes and adhering to regulations.
Topics to be covered:
- Trends in analytics for developing actionable customer insights
- Essentials of the EU's GDPR, California's CCPA, and Canada’s PIPEDA
- What customer consent means and how it impacts customer intelligence
- Trust and transparency—how organizations can ensure that data scientists, analysts, and business managers follow customer privacy laws and regulations
- How to gain a single view of the customer in the age of consent
Sweeney Williams, VP Security, Privacy and Compliance, Vision Critical
Sweeney, a self-professed “privacy geek”, is a passionate advocate for transparency as the way for businesses to build trust in the digital age. He is a security and privacy leader providing best practice guidance to business stakeholders and customers to assist, advise, and educate on all aspects of data privacy and security.
He has extensive experience in go-to-market security and privacy strategy, regulatory compliance, risk management, and Software as a Service (SaaS). In his free time, you might spot Sweeney skateboarding around his hometown of Toronto or hobbling around due to injury.