TDWI Speaker: William Schmarzo, CTO, Big Data Practice, Dell EMC Services
Date: Thursday, November 9, 2017
Time: 10:00 a.m. PT, 1:00 p.m. ET
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Most organizations lack a road map for leveraging data and analytics to optimize key business processes, uncover new business opportunities or deliver a differentiated customer experience. They do not understand what’s possible with respect to integrating data and analytics into the business model. And the Internet of Things only exacerbates the volume and variety of data that organizations could be capturing.
How do organizations implement a strategy for ensuring that they are leveraging data and analytics against the most appropriate business opportunities? And how do organizations determine the economic value of their data so that they can optimize their data, analytics, and application investments.
William Schmarzo discusses the transformative potential of big data before a quick introduction of the Big Data Business Model Maturity Index—a guide for helping organizations understand where and how they can leverage data and analytics to power their business models. He will then answer audience questions about the economic value of data and implementing a strategy for leveraging data and analytics against the most appropriate business opportunities.
Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business” and the forthcoming (December, 2015 release) “Big Data MBA: Driving Business Strategies with Data Science”, is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He’s written several white papers, is an avid blogger and is a frequent speaker on the use of Big Data and data science to power the organization’s key business initiatives. He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course, and ranked as #15 Big Data Influencer by Onalytica.
Bill has over three decades of experience in data warehousing, BI and analytics. Bill authored EMC’s Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements, and co-authored with Ralph Kimball a series of articles on analytic applications. Bill has served on The Data Warehouse Institute’s faculty as the head of the analytic applications curriculum.