RESEARCH & RESOURCES

Marketing Analytics Meets Artificial Intelligence

TDWI Speaker: Fern Halper, TDWI VP and Senior Research Director

TDWI Speaker: David Stodder, TDWI Senior Research Director

Date: Thursday, September 15, 2016

Time: 9:00 a.m. PT, 12:00 p.m. ET

Webinar Abstract

The world of marketing and the world of advanced analytics have been winding towards each other for years. TDWI research indicates that marketing is often one of the first areas in an organization that makes use of advanced analytics. Marketers understand the value that analytics can provide to understand customers and the customer journey. Marketing analytics provides insight gathered from data analysis that can make marketing more efficient and effective.

It is no surprise then, that marketing analytics might make use of more advanced analytics such as Artificial Intelligence (AI). AI includes sub disciplines such as machine learning and natural language processing. It includes cognitive computing to enable more human-like interactions with software solutions. It is an exciting up and coming area and one marketers and any group that analyzes customer data should consider.

Join Fern Halper, David Stodder, and representatives from SAS in an educational discussion about how organizations can and do use AI in marketing – an overview of a checklist on this topic. You will learn:

  • What AI and marketing analytics is all about?
  • The value of using two together
  • Practical use cases for marketing analytics using AI
  • How to get started with AI in marketing

Fern Halper, Ph.D., David Stodder

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