April 20, 2023
Activating data has many facets. In addition to utilizing data in applications, activation might also include monetizing data in data products as well as the ability for business users to derive insights and act on data. To leverage data for better outcomes, business users must deeply understand customer and product behaviors so they can make decisions based on them. This is where democratization—making data and analytics tools accessible to a wider audience beyond data scientists or data analysts—comes into play.