Activating data has many facets. In addition to utilizing data in applications, activation might also include monetizing data in data products as well as the ability for business users to derive insights and act on data. To leverage data for better outcomes, business users must deeply understand customer and product behaviors so they can make decisions based on them. This is where democratization—making data and analytics tools accessible to a wider audience beyond data scientists or data analysts—comes into play.
Sponsored by Amplitude
I agree to receive email communications from 1105 Media, Inc. containing news, updates and promotions regarding offers from select vendors. I understand that I can withdraw consent at any time.
Find the right level of Membership for you.