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RESEARCH & RESOURCES

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TDWI Checklist Report | Six Strategies for Advancing Customer Knowledge with Big Data Analytics: Download

It is a competitive advantage to know more about your customers and to apply this knowledge to marketing, sales, support, and the development of products and services. By gathering together the assortment of big data available to them and applying advanced analytics and data science techniques, organizations can gain a detailed, contextual understanding of customers’ paths to purchase, what types of marketing strategies are most effective, and how customers influence -- and are influenced by -- other customers.

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TWDWI Checklist Report | Data Strategies for Accelerating the ROI of Analytics: Asset

This TDWI Checklist Report will drill into the kinds of data strategies that raise the business value of analytics, from reporting to machine learning.