September 14, 2015
When you face a problem, do you look for innovative solutions? Do you look for
new ways to think about an issue, think about new methods or technologies, or
consider new approaches to getting the work done? In this issue of the Business
Intelligence Journal we examine several innovative ways to tackle problems and look
at some of the innovation solutions that may help you solve some of the BI user’s
biggest problems—from finding the right talent to ensuring data quality in an era
of disruptive technologies.
When it comes to innovation, our TDWI Best Practices Awards winners have
plenty of examples for you to learn from. In addition, Manish Gupta looks at an
emerging, innovative technology—data platform-as-a-service—to help enterprises
integrate and manage data and ensure data quality. Avi Perez explores a new
approach to BI software implementation that allows companies to serve a broader
range of stakeholders with business analytics—assuming your users will fully
There’s no question that social media has changed the way enterprises interact with
customers. Like it or not, it’s a resource we can’t ignore. Troy Hiltbrand explains how
your organization can be innovative in approaching this communication channel to
get the right message to the right people at the right time.
Hugh J. Watson introduces you to smart approaches to getting your project approved.
He shares insights gained in his research and work with companies and explains best
practices that will improve your chances of winning approval, even if quantifiable
benefits seem incalculable.
Greg Corrigan explains best practices for identifying, recruiting, and interviewing
analytics talent from outside your enterprise. Linda Briggs’s Q&A looks at where you
can find data scientist skills within your organization.
Get rich quick? Paul Tallon, Barbara H. Wixom, and Anne Buff can’t help you there,
but they do explain why monetizing your data assets is being considered an important
business opportunity. The trick: you’ll need better and different capabilities so that
data can be productized, usually achieved through partnerships.
Our Experts’ Perspective column poses the question: what should a BI director do
when her new job turns out to differ from her expectations? Scott Barnes, Tracy Ring,
Jim Gallo, and Kevin Lewis offer career advice.
As always, we welcome your comments about your innovative approaches to BI
solutions and the articles in this issue. Please send them to email@example.com.
James E. Powell
Business Intelligence Journal
IN THIS ISSUE
ROI: Getting Projects Approved
Hugh J. Watson
Fire Up Your Social Media Strategy with Big Data Analytics
Recruiting Analytics Talent: Attracting, Retaining, and Growing a Critical Yet Scarce Resource
BI Q&A: High Demand Drives Up Interest in Data Scientists—and Salaries
Linda L. Briggs
Partnering for Data Monetization Success
Paul Tallon, Barbara H. Wixom, and Anne Buff
BI Experts’ Perspective: BI Director Challenges
Scott Barnes & Tracy Ring, Jim Gallo, and Kevin Lewis
DPaaS: A Prerequisite to Effective BI in Today’s Dynamic Data Environment
Seven Best Practices to Make BI Adoption Pervasive
Winners: TDWI Best Practices Awards 2015