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Predictive analytics has caught the attention of BI professionals everywhere, but how is it different from the analytics we’ve been using for years? Who uses predictive analytics, what are the benefits, and what mistakes do enterprises make when they roll out a predictive analytics program?
This TDWI E-Book covers the reasons predictive analytics is gaining in popularity; describes the benefits and challenges; takes a look at the importance of open source; clarifies three common misconceptions; and examines predictive analytics’ relationship to data mining.
Predictive analytics isn't a crystal ball, but it can uncover actionable insights, identify important relationships, optimize business processes, and even permit business decision-makers to peer tentatively into the future. Download the TDWI E-Book: Predictive Analytics to learn more.
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