Enterprises need to know more than just the "what"; they need to know the "why" and the "what's next." Advanced analytics allows users to examine and manipulate data to drive positive business results. Armed with advanced analytics insights, business users can make well-informed, fact-based decisions. Business analytics includes advanced techniques that work with big data, including predictive and prescriptive analytics, spatial analytics, and text mining -- all in a data-driven culture.
This section also includes discussions about modern data types (such as geocoding and streaming data), getting the most from unstructured data, how to automate decisions, the need for data literacy and analytics training, and trends in real-time analytics -- everything you need to know to make the best decisions for your bottom line.