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Research Programs

TDWI provides sponsors custom research to address specific technology messaging and best practices. These programs include:

Research Programs

Best Practices Reports

These reports present original, survey-based research on new technologies, concepts, and approaches. They provide a great opportunity for a limited number of sponsors to evangelize their latest solutions to the TDWI audience. Sponsors are involved in the research process, have distribution rights, and receive the leads from report downloads, webinar registrations, and on-demand webcast subscriptions.

2023 Best Practice Reports Topics and Schedule

State of Reports

TDWI is well known for its cutting-edge research in data and analytics. The TDWI “State of” Reports provide in-depth analysis of how today’s companies are performing in specific aspects of their data and analytics efforts. Critical information for data and analytics leaders, the TDWI “State of” Reports leverage data from core TDWI assessments in their topic areas—in-depth assessments that gauge maturity in key areas for data and analytics success. In 2023, TDWI will produce two “State of” reports. This turnkey content program is written by TDWI Research analysts—experts in their fields. They synthesize their research and experience into a concise overview of the state of core capabilities and best practices for data and analytics professionals to apply in their initiatives.

Custom Research Programs

TDWI provides custom research to sponsors to address specific technology messaging and best practices. These programs include:

Checklist Reports

TDWI Checklist Reports provide a concise description of the best practices required to succeed in a particular area of BI, analytics, or data management. They outline six to eight best practices for data professionals and practitioners who want to quickly learn how to succeed in a particular area of business. TDWI Research analysts and faculty write the checklists, which synthesize their experience and offer practical lessons that enable BI professionals to apply new techniques to their projects or initiatives.

Custom Assessments

TDWI is known for producing the best maturity and readiness assessments in the market. TDWI Readiness Assessments let business and IT professionals gauge their organizations’ progress on their data and analytics journey. TDWI analysts and faculty work with sponsors to develop custom assessments. Program sponsors help shape the assessment model, questions, and the guide, and receive leads from downloads. Past assessments include big data maturity, analytics maturity, IoT readiness, and Hadoop readiness. Topics are determined by mutual agreement.


TDWI Playbooks provide data leaders and practitioners with practical insight and advice on how to move forward with key data-related business issues, such as modernization, migration, security, governance, etc. Playbooks present the issues and challenges facing enterprises about a particular topic and offer easy-to-understand explanations and practical recommendations that enable data professionals to apply the best, most productive approaches and techniques to their projects or initiatives. Playbooks are written by TDWI research analysts and faculty who synthesize their research and experience into clear, concise, and engaging assets.

Data Points

The TDWI Data Points series is designed to educate technical and business professionals about current trends, opportunities, and best practices focused on a specific modern topic in analytics or data management. TDWI Data Points uses primary research to provide a concise view of a specific opportunity area. Survey responses are analyzed and rated across four dimensions that form the core of the Data Points analysis and report.

  • CURRENT STATE measures how far along the respondents are in deploying modern environments; this is a measure of market adoption
  • CHALLENGES assesses both implementation and ongoing challenges
  • VALUE evaluates what percent of respondents measured value
  • OPPORTUNITIES examines opportunities for value
TDWI conducts this survey with business and IT executives, business users, chief data officers, data architects, business analysts, and other professionals involved in data management and analytics. Each custom Data Points Report will be 13-17 pages, including figures. Each TDWI Data Points Report also features a Q&A section where we feature the thought leadership of your corporate executives. Enterprise data leaders use these insights to overcome today’s data challenges and set their strategies for the future.

Insight Accelerators

An Insight Accelerator is a high-impact content asset that enables you to leverage the TDWI brand to extend your reach and generate high-quality leads. In each three- to five-page report, TDWI analysts explore hot topics, summarize key trends, and provide key actions and next steps for readers in a short format that is easy to consume.

Pulse Report

Pulse Reports offer focused research and analysis on trending analytics, business intelligence, and data management issues facing organizations. The reports are designed to educate technical and business professionals and aid them in developing strategies for improvement. These reports leverage quantitative and qualitative research conducted by TDWI analysts.

Online Learning

Create topical online courses focusing on market trends and technological solutions based recent TDWI research. Sponsor an on-demand TechPrimer course within our Online Learning platform targeting business and IT professionals, and decision-makers.

Custom Primary Research

TDWI analysts are experts in primary research including best practices analysis, benchmarking studies, and maturity models. In addition, TDWI offers primary research to address specific sponsor needs such as positioning, product solutions, or thought leadership in a particular market space. Topics are determined by mutual agreement and TDWI analysts can provide feedback from the survey to sponsors in one-on-one sessions. Research can be used for your internal information only or as part of a custom TDWI research report for lead-gen.

E-Book Sponsorship

TDWI offers e-book sponsorships on any topic you choose. TDWI E-Books contain up to three articles, including a Q&A with a subject matter expert from your company along with your company description, logo, and links to your company website. This program helps you align your brand with valuable TDWI content while generating high-quality leads.


Infographics provide a visual representation of data gathered from research conducted by TDWI and present complex data in a format that is easy to understand and quick to grasp. Sponsors get a link to their website along with distribution rights for six months.

Focus Groups

TDWI Focus Groups are a turn-key way to conduct quality market research with a high-quality audience. Each Focus Group Program is designed to identify the feelings, perceptions, and thoughts of data leaders about a particular product, service, solution, or marketing messaging or design approach.

Digital Programs

Turnkey Webinars

Webinars allow sponsors to easily leverage the reputation of TDWI education in the analytics, BI, and data management space while generating high-quality leads. TDWI analysts and faculty members—market influencers—lead the webinars. We take care of the complete production— from abstract and slide presentation to the speaker who will lead the webinar and the moderator. We provide promotional marketing to the TDWI database, newsletter subscribers, and the Web audience. Each one-hour webinar ends with an interactive Q&A session with an expert from the sponsoring company.

Digital Dialogue (Webinar Add-On)

A Digital Dialogue extends the life of the webcast and captures the broadcast highlights in a two-page (1,400 words) document in PDF format. The document can be posted on the sponsor’s website and other media sites as another marketing asset.

Content Syndication/Lead Generation

Organizations can promote their white papers to the TDWI audience. White papers are often critical to the decision-making and evaluation process. TDWI gives sponsors the opportunity to align their white papers with its trusted brand to generate leads. TDWI offers the ability to target by firmographic, demographic, and behavioral information.

Display Advertising delivers timely, relevant, and actionable information and research on how to transform data into intelligence and insight that ultimately impact an organization. From big data to Hadoop, predictive analytics to data integration and management, the online resources available on explain the basics, explore best practices, uncover effective functional applications, and highlight the techniques organizations can use to drive smarter, more profitable decision making.

Advertising Opportunities

Banner Advertising: Leaderboards and 300 x 250 TDWI Upside Newsletter: Weekly newsletter sponsorship (Tuesday) Native Advertising Programs: Articles or featured microsites to promote product or service.

Research Topics for 2023

Research topics for 2023 include but are not limited to:

Data Management

  • Data warehousing, Hybrid multicloud data management and integration, Cloud data warehousing, Cloud data integration, Cloud data migration and management, Modern metadata management, Data virtualization, Data catalogs, Stream processing, Data pipelines and data orchestration, GPU databases for analytics, Open source data management infrastructure: from Hive to Spark and Kafka, Data lakes, Cloud data lakes, Data hubs, IoT data, Data warehouse modernization, Automated and augmented tools for data management, Unified data platforms, (e.g., data lakehouse), Graph database and knowledge graphs, NoSQL, Data fabrics, Data mesh, Data quality and trusted data, Data ethics, Synthetic data, Data observability, monitoring, and tracking, Modern data pipelines, Semantic layers, Data security and privacy, Marketplaces, Semantic integration.


  • Search technologies (including NLP, NLG), customer intelligence, analytics apps-building (including containers), cloud BI/analytics, embedded analytics, cognitive/augmented intelligence, self-service analytics/democratization, modernizing analytics and modern business analysts, data literacy.

Advanced Analytics

  • AI and AI-powered applications, automation, robotics, IoT analytics, predictive analytics/machine learning/deep learning, stream mining/real-time analytics, text analytics/NLP, advanced analytics in the cloud, open source for analytics, dataops/modelops.


  • Business disruption, analytics governance, governance across modern architectures, data security and privacy, GDPR/CCPA.

TDWI Analyst Research Team

Quality Content to Engage a Qualified Audience

In contrast to media companies that simply aggregate content from external sources, TDWI has a team of dedicated and respected analysts, faculty, writers, and editors who create the best analytics and data management content available today. We focus on analyzing best practices and market research in data management, BI, and advanced analytics. Our quality content attracts a quality audience.


Fern Halper, Ph.D., is vice president and director of TDWI Research for advanced analytics. She is well known in the analytics community, having published hundreds of articles, research reports, speeches, webinars, and more on data mining and information technology over the past 20 years. Halper is also co-author of several Dummies books on cloud computing, the hybrid cloud, and big data. She focuses on advanced analytics, including predictive analytics, social media analysis, text analytics, cloud computing, and big data analytics approaches. She has been a partner at industry analyst firm Hurwitz & Associates and a lead analyst for Bell Labs. Her Ph.D. is from Texas A&M University.
James Kobielus, is senior director of Research for data management at TDWI. He is a veteran industry analyst, consultant, author, speaker, and blogger in analytics and data management. At TDWI he focuses on data management, artificial intelligence, and cloud computing. Previously, Kobielus held positions at Futurum Research, SiliconANGLEWikibon, Forrester Research, Current Analysis and the Burton Group. He has also served as Senior Program Director, Product Marketing for Big Data Analytics for IBM, where he was both a subject matter expert and a strategist on thought leadership and content marketing programs targeted at the data science community.
David Stodder is senior director of TDWI Research for business intelligence. He focuses on providing research-based insights and best practices for organizations implementing BI, analytics, data discovery, data visualization, performance management, and related technologies and methods. Stodder has provided thought leadership in BI, analytics, information management, and IT management for over two decades. Previously, he headed up his own independent firm and served as vice president and research director with Ventana Research. He was also the founding chief editor of Intelligent Enterprise, where he also served as editorial director for nine years.