By using website you agree to our use of cookies as described in our cookie policy. Learn More



Research Programs

TDWI provides sponsors custom research to address specific technology messaging and best practices. These programs include:

Research Programs

Best Practices Reports

These quarterly reports present original, survey-based research on new technologies, concepts, and approaches. They provide a great opportunity for a limited number of sponsors to evangelize their latest solutions to the TDWI audience. Sponsors are involved in the research process, have distribution rights, and receive the leads from report downloads, webinar registrations, and on-demand webcast subscriptions.

2020 Best Practice Reports Topics and Schedule
Data Management for Advanced Analytics 5/29/2020
Self-Service and Smart Automation for Business Analytics 9/25/2020
Modern Data Governance 12/18/2020

Custom Research Programs

TDWI provides custom research to sponsors to address specific technology messaging and best practices. These programs include:

Checklist Reports

TDWI Checklist Reports provide a concise description of the best practices required to succeed in a particular area of BI, analytics, or data management. They outline six to eight best practices for data professionals and practitioners who want to quickly learn how to succeed in a particular area of business. TDWI Research analysts and faculty write the checklists, which synthesize their experience and offer practical lessons that enable BI professionals to apply new techniques to their projects or initiatives.

Custom Assessments

TDWI is known for producing the best maturity and readiness assessments in the market. TDWI Readiness Assessments let business and IT professionals gauge their organizations’ progress on their data and analytics journey. TDWI analysts and faculty work with sponsors to develop custom assessments. Program sponsors help shape the assessment model, questions, and the guide, and receive leads from downloads. Past assessments include big data maturity, analytics maturity, IoT readiness, and Hadoop readiness. Topics are determined by mutual agreement.

Insight Accelerators

An Insight Accelerator is a high-impact content asset that enables you to leverage the TDWI brand to extend your reach and generate high-quality leads. In each three- to five-page report, TDWI analysts explore hot topics, summarize key trends, and provide key actions and next steps for readers in a short format that is easy to consume.

Pulse Report

Pulse Reports offer focused research and analysis on trending analytics, business intelligence, and data management issues facing organizations. The reports are designed to educate technical and business professionals and aid them in developing strategies for improvement. These reports leverage quantitative and qualitative research conducted by TDWI analysts.

Online Learning

Create topical online courses focusing on market trends and technological solutions based recent TDWI research. Sponsor an on-demand TechPrimer course within our Online Learning platform targeting business and IT professionals, and decision-makers.

Custom Primary Research

TDWI analysts are experts in primary research including best practices analysis, benchmarking studies, and maturity models. In addition, TDWI offers primary research to address specific sponsor needs such as positioning, product solutions, or thought leadership in a particular market space. Topics are determined by mutual agreement and TDWI analysts can provide feedback from the survey to sponsors in one-on-one sessions. Research can be used for your internal information only or as part of a custom TDWI research report for lead-gen.

E-Book Sponsorship

TDWI offers e-book sponsorships on any topic you choose. TDWI E-Books contain up to three articles, including a Q&A with a subject matter expert from your company along with your company description, logo, and links to your company website. This program helps you align your brand with valuable TDWI content while generating high-quality leads.


Infographics provide a visual representation of data gathered from research conducted by TDWI and present complex data in a format that is easy to understand and quick to grasp. Sponsors get a link to their website along with distribution rights for six months.

Focus Groups

TDWI Focus Groups are a turn-key way to conduct quality market research with a high-quality audience. Each Focus Group Program is designed to identify the feelings, perceptions, and thoughts of data leaders about a particular product, service, solution, or marketing messaging or design approach.

In-Person Opportunities


Together, your executives and our moderator will shape the conversation around a specific topic with your customers and prospects. During the roundtable we will dig into the issues that can help craft your future messaging while building relationships and offering a highly valued peer experience.


Do you want to hear more about your prospects and customer adoption, goals, and challenges around a specific tech trend? Let us build a panel of decision makers vested in that topic for a moderated conversation around the dinner table. Learn pain points and build relationships with this intimate group in an environment built for active dialogue.

Digital Programs

Turnkey Webinars

Webinars allow sponsors to easily leverage the reputation of TDWI education in the analytics, BI, and data management space while generating high-quality leads. TDWI analysts and faculty members—market influencers—lead the webinars. We take care of the complete production— from abstract and slide presentation to the speaker who will lead the webinar and the moderator. We provide promotional marketing to the TDWI database, newsletter subscribers, and the Web audience. Each one-hour webinar ends with an interactive Q&A session with an expert from the sponsoring company.

Digital Dialogue (Webinar Add-On)

A Digital Dialogue extends the life of the webcast and captures the broadcast highlights in a two-page (1,400 words) document in PDF format. The document can be posted on the sponsor’s website and other media sites as another marketing asset.

Content Syndication/Lead Generation

Organizations can promote their white papers to the TDWI audience. White papers are often critical to the decision-making and evaluation process. TDWI gives sponsors the opportunity to align their white papers with its trusted brand to generate leads. TDWI offers the ability to target by firmographic, demographic, and behavioral information.

Display Advertising delivers timely, relevant, and actionable information and research on how to transform data into intelligence and insight that ultimately impact an organization. From big data to Hadoop, predictive analytics to data integration and management, the online resources available on explain the basics, explore best practices, uncover effective functional applications, and highlight the techniques organizations can use to drive smarter, more profitable decision making.

Advertising Opportunities

Banner Advertising: Leaderboards and 300 x 250 TDWI Upside Newsletter: Weekly newsletter sponsorship (Tuesday) Native Advertising Programs: Articles or featured microsites to promote product or service.

Research Topics for 2020

Research topics for 2020 include but are not limited to:

Data Management

  • Modern data hubs, data requirements for IoT, AI and machine learning for data management, modern metadata management, cloud-based data management, multiplatform data architectures
  • Open source for data management, the role of Hadoop in the mainstream, data lakes, data warehouse modernization, analytics-driven data management, self-service data access, real-time data

Business Intelligence

  • Modern approaches to developing smarter applications, governance of self-service applications, streamlining BI implementations, metadata and data cataloging, developing an analytics culture, innovations in visual analytics
  • Enterprise BI in a self-service world, reducing complexity in BI and analytics, search and BI, self-service BI and visual analytics access to big data, real-time streaming, AI and machine learning for smarter BI, data visualization and visual analytics, self-service data preparation

Advanced Analytics

  • AI/machine learning-enabled apps, deep learning, machine intelligence and automation, open source for analytics
  • Machine learning, NLP, predictive analytics, AI/cognitive systems, analytics in the cloud, IoT analytics, data security analytics, organizational issues surrounding advanced analytics and democratizing analytics

TDWI Analyst Research Team

Quality Content to Engage a Qualified Audience

In contrast to media companies that simply aggregate content from external sources, TDWI has a team of dedicated and respected analysts, faculty, writers, and editors who create the best analytics and data management content available today. We focus on analyzing best practices and market research in data management, BI, and advanced analytics. Our quality content attracts a quality audience.


Fern Halper, Ph.D., is vice president and director of TDWI Research for advanced analytics. She is well known in the analytics community, having published hundreds of articles, research reports, speeches, webinars, and more on data mining and information technology over the past 20 years. Halper is also co-author of several Dummies books on cloud computing, the hybrid cloud, and big data. She focuses on advanced analytics, including predictive analytics, social media analysis, text analytics, cloud computing, and big data analytics approaches. She has been a partner at industry analyst firm Hurwitz & Associates and a lead analyst for Bell Labs. Her Ph.D. is from Texas A&M University.
Philip Russom, Ph.D., is senior director of TDWI Research for data management and oversees many research-oriented publications, services, and events. He is a well-known figure in data management and business intelligence circles, having published numerous research reports, magazine articles, opinion columns, speeches, webinars, and more. Before joining TDWI in 2005, Russom was an industry analyst covering BI at Forrester Research and Giga Information Group. He also ran his own business as an independent industry analyst and BI consultant, and was a contributing editor with leading IT magazines. Before that, Russom worked in technical and marketing positions for various database vendors.
David Stodder is senior director of TDWI Research for business intelligence. He focuses on providing research-based insights and best practices for organizations implementing BI, analytics, data discovery, data visualization, performance management, and related technologies and methods. Stodder has provided thought leadership in BI, analytics, information management, and IT management for over two decades. Previously, he headed up his own independent firm and served as vice president and research director with Ventana Research. He was also the founding chief editor of Intelligent Enterprise, where he also served as editorial director for nine years.