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February 13, 2015: Expert Panel – Best Practises in MDM of Customer Data. Moderated by Aaron Zornes, MDM Institute

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Dear Vancouver BI/DW and Analytics Professionals,
Please join us on Friday February 13th, for our first TDWI Vancouver quarterly session of 2015, where Aaron Zornes, Founder and chief research officer for the MDM Institute, will moderate an Expert Panel on Best Practises in MDM of Customer Data.
The ability to deliver a single, trusted, shareable view of customer is universally seen as a key business strategy for commercial and public sector enterprises.  Yet most enterprises struggle to provide even a 90°, let alone a 360°, view of those entities.  While historically, many organizations and vendors originally focused on derivatives of CRM, ERP or other vertical industry solutions as their system of record, industry-leading enterprises have since moved on to multi-domain MDM, Big Data/Social MDM and other key augmentations to that original concept. This panel will focus on answers to such questions as:

  • Establishing the seeds to grow customer data integration— e.g., compliance & risk management; cost optimization & efficiency; cross-sell, up-sell & retention
  • Determining the pace to embrace multi-domain MDM, Big Data, Cloud MDM & Social MDM
  • Rationalizing an "MDM of CUSTOMER hub" architecture with the reality of multiple ERP, CRM & other MDM hubs

Aaron Zornes is a Master Data Management pioneer, founding the MDM Institute as well as the world’s largest MDM conference series. Aaron is a popular speaker and the most quoted industry analyst on the topics of “master data management” (MDM), ”customer data integration” (CDI), and data governance. His vast industry experience will help our Expert Panel bring forth the insights and best practices that will help your organization move to the next step of your MDM road map.
The 3-4 local Vancouver panel members will bring their own experience to the table, describing their ‘turning points, epiphanies and detours’ in the implementation of their Customer Data Integration.


Friday, February 13, 2015
8:40am to 11:50am


Deloitte Offices
Learning Room – 26th Floor
Bentall Four
1055 Dunsmuir Street
Vancouver, BC

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8:40 – 9:00 a.m.

Networking, Registration & Coffee/Muffin

9:00 – 10:00 a.m.

Aaron Zornes will present his views on the most important issues facing MDM/CDI

10:00 – 10:15 a.m.

Networking,  more coffee

10:15 – 11:30 a.m.

Panel discussion of best practices when implementing Customer Data Integration

11:30 – 11:50 a.m.

Questions, Networking, yet more coffee and that last muffin.

Don’t miss this chance to connect with:
 Aaron Zornes – Global Thought Leader in MDM, CDI and Reference Data Management
 Click here to register for the next upcoming event


Space is limited so sign up early!

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Bio of Presenter

Aaron Zornes
 Founder and chief research officer for the MDM Institute

  • Founder and chairman of the world’s largest MDM conference series – the MDM & Data Governance Summit (London, Madrid, New York, San Francisco, Singapore, Sydney, Tokyo, and Toronto)
  • A noted speaker and author on Global 2000 enterprise IT issues
  • The most quoted industry analyst on the topics of “master data management” (MDM), ”customer data integration” (CDI), and data governance
  • Advised MDM solutions providers such as Accenture, Alliance, Acxiom, BearingPoint, Cognizant, Composite Software, Dun & Bradstreet, DWL, EDS, Experian, Firstlogic, Group 1, Harte-Hanks, IBM, Identity Systems, Infosys, Initiate Systems, MetaMatrix, Netrics, Omikron, Oracle, PeopleSoft, Purisma, SAP, Siebel, Siperian, Tata, Teradata and VisionWare on MDM customer requirements and product planning.
  • Worked with companies such as American Express, Barclays, Bell Canada, Country Financials, Fidelity, GE Healthcare, Honeywell, Intuit, JC Penney, Lloyds TSB, MCI, McKesson, Medtronics, Microsoft, National Australia Bank, Nationwide Insurance, Nextel, Novartis, Qwest, Roche Labs, Scholastic, Suncorp, Suntrust, T. Rowe Price, Telekom South Africa, Washington Mutual, Wells Fargo, Westpac, and Woolworths Australia to develop MDM investment plans and architectures
  • Provides editorial direction and monthly contribution to’s MDM and CDI Newsletters as well as being the monthly columnist for both
  • Prior to founding the MDM Institute, he was the conference chairman for the world’s largest and most successful data warehouse conference as well as co-chairman for the world’s largest CRM conference.
  • Was founder and executive VP of META Group’s largest research advisory practice for 15 years
  • Held line and strategic management roles in leading vendor and user organizations, including executive and managerial positions at Ingres Corp., Wang, Software AG of North America, and Cincom Systems. 
  • Received his M.S. in Management Information Systems from University of Arizona.

Upcoming Meetings

Mark your calendars for these regular quarterly meetings, hopefully we will also have more TechTalks as well.
  • May 08, 2015 - BI tool face-off (tentatively Qlik, Tableau and IBM Watson)
  • Sep 04, 2015 - local success stories in BI – please give us a shout to share
  • Nov 13, 2015 - TBD


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