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Narrative’s Universal Onboarding Is Self-Service Solution for Incorporating Offline Customer Data

New application enables timely introduction of new data to the enterprise.

Note: TDWI’s editors carefully choose vendor-issued press releases about new or upgraded products and services. We have edited and/or condensed this release to highlight key features but make no claims as to the accuracy of the vendor's statements.

Narrative has released its Universal Onboarding app. The new offering is a fully self-service application for data onboarding, allowing users to match offline customer data to digital identifiers in minutes without the need for technical expertise or significant upfront commitments. The app provides an alternative to traditional onboarding services characterized by a lack of visibility or control over data sources, slow turnaround times, and inflexible pricing models.

“Customers are moving fast, and today’s existing offerings for onboarding offline customer data takes two weeks on average, is error-prone, and has opaque pricing. This is frankly unacceptable,” said Nick Jordan, founder and CEO of Narrative. He notes that with Universal Onboarding, the company is delivering an easy, cost-effective, automated data onboarding solution that matches digital identifiers from its graph -- a pool of 1.6 billion IDs – “in minutes, without the need to speak with or wait for anyone.”

Universal Onboarding is Narrative’s alternative to current black-box data onboarding products, offering a transparent, self-service, and fast onboarding solution that restores control to the customer and resolves their biggest pain points:

  • Fast turnaround times. Traditional data onboarding typically takes up to two weeks to deliver results. Universal Onboarding forecasts and delivers matches with digital identifiers within minutes.
  • Easy-to-use interface. Designed as a simple self-service workflow, Universal Onboarding enables anyone to easily onboard data without needing to get an engineering team involved.
  • Fair and upfront pricing. Other onboarding services charge users for the volume of data uploaded (whether matched or not); Universal Onboarding customers only pay for matched IDs.

Universal Onboarding is part of Narrative’s Data Streaming Platform that connects data users to data originators directly and gives them the tools, automation, and workflows to make data transactions transparent, fast, and cost-effective.

For details, visit

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