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RESEARCH & RESOURCES

FullContact Launches Real-Time, Persistent, Whole-Person Identifier

Creates unified consumer profiles from online and offline databases to create segmentation and personalized customer experiences; embeds within your infrastructure.

Note: TDWI’s editors carefully choose press releases related to the data and analytics industry. We have edited and/or condensed this release to highlight key features but make no claims as to the accuracy of the author's statements.

FullContact, a consumer identity resolution service, has new identity resolution software designed to enable brands to create better interactions with their customers and empower consumers to have better control over their data.

Resolve, FullContact’s newest product, unifies fragmented customer and prospect data across any online or offline data sets with persistent, unique, anonymous customer IDs. Eliminating duplicate or inaccurate information creates a clearer picture of the customer for improved targeting, real-time customer experience, and consistent messaging using a single, easily integrated API.

The solution improves a brand’s overall customer and prospect understanding by piecing together customer, prospect, and user data into a single ID, dramatically increasing efficiency, loyalty, and communications in the moments of interaction.

“Customers engage with the brands they love through a variety of often disconnected ways, making it difficult for the brand to create a holistic picture of their customers,” said Chris Harrison, President of FullContact. “This, in turn, causes brands’ messaging through marketing and advertising to not align with their customers’ needs, leading to fewer conversions and a bad customer experience. Resolve takes into account all the possible ways a customer can engage a brand and all the disparate data sets you have, and creates connections to real people, adding one persistent ID, so duplicates and inaccuracies can be eliminated. This empowers brands to deliver exceptional experiences and create better relationships with their customers.”

Companies have many ways to collect information about existing and prospective customers from sources such as call center records, CRMs, mobile ad identifiers (MAIDS), point-of-sale information, loyalty and rewards databases, billing and shipping information, and direct mail lists. Databases may not be compatible with each other and many may not be online at all, making it difficult to consolidate that valuable but incomplete information.

Resolve works by matching individual fragments of customer or prospect data to real people and generating a customer-specific, persistent ID for that individual in real time via an API. This helps brands create real-time, two-way consolidation and update customer information. With anonymous, persistent identifiers, brands and marketers can reach their offline customers online, across platforms, and measure the effectiveness of media to optimize without compromising personal information.

Part of FullContact’s mission is to provide consumers with better control over the data brands use to market to them. When used this way by companies, Resolve can let consumers know what data has been collected about them and decide how they would like it to be used. In fact, Resolve is the foundation for FullContact’s Privacy Legislation Solution, which allows companies to consolidate their customer data assets under persistent identifiers, available in real time, so that they can easily comply with privacy legislation. 

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