RESEARCH & RESOURCES

Melissa’s Clean Suite Fights Dirty Data in CRM Platforms

Toolset provides clean data for omnichannel marketers.

Note: TDWI’s editors carefully choose vendor-issued press releases about new or upgraded products and services. We have edited and/or condensed this release to highlight key features but make no claims as to the accuracy of the vendor's statements.

Melissa, a provider of global contact data quality and identity verification solutions, has released Clean Suite for CRM, quality tools and services that provide clean data for omnichannel marketing. Optimized for Salesforce, Clean Suite verifies, standardizes, corrects, and appends customer contact data records -- fueling marketing efforts with information that protects resources and results.

Melissa’s Clean Suite verifies, corrects, and standardizes global names, addresses, phone numbers, and email addresses in real time so only the freshest data enters your CRM. Tapping into Melissa’s extensive multisourced data, records are cleaned, updated, deduped, and enriched to add value across the spectrum of enterprise needs. For example, via real-time operations or batch processing, users can add business firmographic data, demographics, and geographic data to improve targeting, segmentation, and lead scoring. Capabilities such as autocomplete addresses further ensure correct data enters the system while reducing cart abandonment, increasing conversions, and improving fulfillment.

Clean Suite is Lightning ready and supports standard and custom Salesforce objects. Users can access easy-to-build individualized interfaces and verify data within their own custom templates.

More information and free product trials are available at www.Melissa.com.

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