RESEARCH & RESOURCES

Melissa Global Intelligence Improves Data Quality of Voter Rolls

New identity suite identifies duplicate registrations and cleans rolls for accurate, cost-efficient mailings.

Note: TDWI’s editors carefully choose vendor-issued press releases about new or upgraded products and services. We have edited and/or condensed this release to highlight key features but make no claims as to the accuracy of the vendor's statements.

Melissa Global Intelligence, a provider of contact data quality and identity verification solutions, released its Voter Identity Suite, designed to simplify complex data quality challenges behind the voter registration process. Unlike existing solutions that offer limited or batch-only operations to maintain and update voter registration data, Melissa offers the most flexible choice of technology, including Web services, desktop software, and batch processing via secure SFTP.

The suite enables election officials at both state and county levels to perform real-time identify verification, update inaccurate, out-of-date, and potentially duplicate voter registration records, and process voter mailings for significant cost savings. To enable access to correct, validated, and enhanced data, Melissa's Voter Identity Suite leverages multisourced data sets containing billions of cross-referenced records.

Election officials can access a series of features in the Melissa Voter Identity Suite, including:

Voter Identification: Prevent voter fraud by verifying a name matches a postal address, phone number, and/or email address, verify dates of birth and death, and validate driver's license and Social Security numbers.

Voter Registration Deduplication: Easily match and merge/purge duplicate voter registrations within one voter roll database or crosscheck against multiple voter rolls.

Voter Change-of-Address Processing: Identify voters who have moved, even those who have not submitted a change-of-address form to the USPS, eliminating undeliverable voter registration packets.

Voter-Centric Mail Presorting: Qualify mailings for maximum postal discounts on voter registration, ballot, and other voter-centric mailings.

To connect with members of Melissa's global intelligence team, visit www.melissa.com or call 1-800-MELISSA.

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