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Qualtrics iQ Brings Predictive Intelligence and Statistical Analysis to the CX Masses

Experience management company releases an artificial intelligence and machine learning engine that democratizes predictive analysis for customer experience practitioners.

Note: TDWI’s editors carefully choose vendor-issued press releases about new or upgraded products and services. We have edited and/or condensed this release to highlight key features but make no claims as to the accuracy of the vendor's statements.

Qualtrics has released a predictive intelligence and machine learning engine, Qualtrics iQ

Qualtrics iQ is similar to IBM’s Watson, processing massive amounts of text in seconds, performing deep statistical analysis, and making predictive recommendations. Unlike Watson, however, iQ is available to everyday customer experience (CX) practitioners and does not require technical expertise.

The three core components of Qualtrics iQ are:

Qualtrics Text iQ: Uses natural language processing and machine learning algorithms to analyze open text feedback and surface trends in data. It automatically groups responses by suggesting relevant or related topics and assigns sentiment scores to individual text comments (positive, negative, neutral, or mixed). Text iQ helps identify emerging issues, immediately identifies areas of improvement, and helps monitor improvements over time to drive overall business results.

Qualtrics Driver iQ: Automatically helps organizations statistically identify key experience drivers deep in their data, and prioritizes key driver variables so organizations know where to focus their efforts for the biggest impact. Driver iQ provides real-time filtering so all individuals in the organization know which improvement opportunities are specific to their domains.

Qualtrics Stats iQ: Makes advanced statistical analysis accessible for the average user by providing automated and instant data analysis within the Qualtrics Experience Management Platform. Stats iQ automatically chooses the appropriate statistical analyses for your data, then translates the results into plain English. The advanced data analytics functions include relate, univariate, bivariate, crosstabs, regression, and modeling.

In addition to the release of Qualtrics iQ, Qualtrics also announced several new features in its XM Platform, including advanced data processing, response editing, and the ability to streamline the data collection and preparation process. These features can save hours of time when processing large, complex data sets and make Qualtrics the only experience management platform to offer a full spectrum of data collection options -- from unlimited response weighting to variable creation and from response editing to response-in-progress functionality.

Qualtrics iQ is available now as part of the Qualtrics Experience Management Platform. For more information, please visit

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