Data Digest: Big Data in Marketing, Illegally Selling Customer Data, Cybersecurity Going on the Offense
How marketing might miss the point of big data, why you need to check your customer data collection policies, and how to improve cybersecurity with a change of tactics.
- By Lindsay Stares
- February 16, 2017
Big data will help you understand your customers and solve all your problems, right? Mozilla's chief marketing officer explains why he thinks the quest for more and more data is causing some marketing departments to court unnecessary risks and miss true customer insights.
Read more at VentureBeat
Smart TV maker Vizio paid a settlement of $2.2 million this month after the FTC discovered that its devices were not only collecting viewing data without consumers' consent but also selling that data to third parties. This is a good reminder to check your data collection policies and ensure that they are being explained clearly to your customers or clients.
Read more at Forbes
Cybersecurity is a growing concern in our increasingly connected world, but most of the industry is focused purely on defensive measures. However, with hackers' technologies changing faster than our defenses, it's time to update our tactics.
Read more at LinkedIn
Lindsay Stares is a production editor at TDWI. You can contact her here.