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TDWI Upside - Where Data Means Business

Data Stories: Inspire Engagement with Interactivity

Three examples of interactive visualizations: drawing a chart before revealing the data, a quiz to test your demographics knowledge, and a game to teach correlation coefficients.

Drawing Conclusions

 NYT Income vs college chart

Are you finding it challenging to ask your audience to really engage with the data behind a question? The New York Times staff demonstrates one solution in this short piece on family income and college attendance. It forces you to draw what you think the chart looks like, and then reveals how the data does and doesn’t conform to your expectations.


Engage Your Audience with Competition

 How well do you know your country quiz

This quiz from The Guardian invites you to find out how your perception of everything from population to home ownership to happiness compares to both the results of a survey and actual data. Very few people can resist the opportunity to prove that they are better than the average survey taker or Internet user. How could a little competition improve your data collection?


Correlation as a Game

Correlation game

This little Web game asks you to guess the correlation coefficient in a scatter plot. It’s not too challenging, but the animation and retro sound effects might keep you playing. The Ph.D. student behind the game is using the results to look for patterns in how people perceive scatter plots. Could you use some simple game to collect data or train users on a process?

About the Author

Lindsay Stares is a production editor at TDWI. You can contact her here.

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