Data Digest: Scale Your Analytics Program; Using Big Data for Customer and Employee Analytics
The amount of data coming into enterprises today has many uses. Learn how to 'industrialize' your data analytics, personalize your customers’ experience, or improve your employee training program with big data analytics.
- By Quint Turner
- May 11, 2016
Data is important today; enterprises know they should invest in it. This article claims even those enterprises that are integrating data projects aren't investing heavily enough or are relying only on outdated tactics. Instead, the authors argue that modern data analytics requires 'industrializing' analytics.
Read more at Deloitte CIO Journal
According to this article, a sixth of all consumers' waking time is spent on social media, which is a significant factor in the exponential growth of big data. This article explains how all that social data can be incredibly useful for personalizing your customer's experience.
Read more at IT Pro Portal
While the previous article focused on retaining customers with big data, this article describes how big data can be used to retain employees as well. Big data used internally can help you train your employees more effectively.
Read more at Tech2
Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at pungry.com.