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TDWI Upside - Where Data Means Business

Data Digest: Focus on Big Data

Balancing evidence and judgment in big data, preventing discrimination in your big data work, and the 4th big data "V": value.

Balancing Evidence and Judgment Key for Big Data

As big data becomes more important, some enterprises may be tempted to leave all analysis to the machines. At the same time, other enterprises ignore the trends and have one or two humans handle all analysis. This article argues why the best tactic with big data may be down the middle: a mix of machine and human intuition.


Preventing Discrimination in Big Data

As big data becomes ever more popular, it is critical for enterprises to ensure compliance with nondiscrimination laws. This article reviews how these laws affect marketing with big data and how you can prevent discrimination in your practices.


Finding Value in Big Data

Many people who use big data know about the 3 Vs: volume, velocity, and variety. This article explores the importance of a fourth V, value, and cites several enterprises finding big value in big data.

Read more at IT Pro Portal

About the Author

Quint Turner is an editorial intern at TDWI and an undergraduate English student at Skidmore College. Follow his blog at

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