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OpTier Introduces Big Data Analytics Solution

OpTier Big Data Analytics cuts time and cost of analytics; gives clients quality contextual data.

Note: TDWI’s editors carefully choose vendor-issued press releases about new or upgraded products and services. We have edited and/or condensed this release to highlight key features but make no claims as to the accuracy of the vendor's statements.

OpTier has released OpTier Big Data Analytics (BDA) to help enterprises deal with unprecedented volumes of big data.

“Through 2015, 85 percent of Fortune 500 organizations will be unable to exploit big data for competitive advantage,” said Gartner, Inc. in its “Predicts 2012: Information Infrastructure and Big Data” report published in November 2011. Organizations cannot exploit big data because it is extremely time-consuming and expensive to cleanse, normalize, and infer data relationships through statistical modeling. That time can be reduced or even eliminated if contextual big data software is employed to capture big data with context, generated from transactions at the time of execution.

With OpTier BDA, companies can reduce the time and costs spent on analytics because OpTier’s business transaction-based platform enables immediate, real-time analysis of data that are already in context.

OpTier BDA tracks and analyzes billions of transactions each day. Its Active Context Tracking (ACT) technology tracks every interaction from the end user through the data center through the cloud, with very low overhead. It stores each transaction in the context of the business activity such as make payment, search, or purchase, how well it performed, who initiated it, where the user was located, and more. The new product stores big data in a Cassandra database, adds new freeform analytics that includes any third-party data integration, and provides customizable executive views.

“Big data is only going to get bigger. Companies need to rethink how they are going to analyze their data and moreover the contextual nature or value of the data they collect,” said Mark Thompson, CEO of OpTier. “The alternatives to contextual data are complex, slow, and expensive because they have to infer or guess at the relationships and interdependencies -- the who, what, and where about information associated with a transaction. However, if you are already capturing business data in context, as OpTier does, you can literally eliminate the guesswork and quickly take advantage of your Big data.”

OpTier BDA is available immediately. More information is available at

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