RESEARCH & RESOURCES

BI Case Study: AAA Drives Up Data Quality with Address Validation

BI Case Study: Making sure customer contact data is correct and clean, no matter where it resides, is an ongoing challenge for most businesses.

Business Intelligence Journal

Download full publication

Making sure customer contact data is correct and clean, no matter where it resides, is an ongoing challenge for most businesses. At AAA Missouri, the automobile club first saw the need for a data quality management system that could validate addresses beginning in 2004. Today, its address verification system has worked so well for the original task that the software solution has been expanded to several other areas.

This article originally appeared in the issue of Transforming Data with Intelligence.

About the Author


Linda L. Briggs writes about technology in corporate, education, and government markets. She is based in San Diego.

lbriggs@lindabriggs.com

TDWI Membership

Get immediate access to training discounts, video library, BI Teams, Skills, Budget Report, and more

Individual, Student, & Team memberships available.