BI Case Study: AAA Drives Up Data Quality with Address Validation
BI Case Study: Making sure customer contact data is correct and clean, no matter where it resides, is an ongoing challenge for most businesses.
- By Linda L. Briggs
- June 20, 2008
Making sure customer contact data is correct and clean, no matter where it resides, is an ongoing challenge for most businesses. At AAA Missouri, the automobile club first saw the need for a data quality management system that could validate addresses beginning in 2004. Today, its address verification system has worked so well for the original task that the software solution has been expanded to several other areas.
This article originally appeared in the issue of TDWI.
About the Author
Linda L. Briggs writes about technology in corporate, education, and government markets. She is based in San Diego.
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