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RESEARCH & RESOURCES

White Papers


Tableau white paper cover image

Marketing Accountability: A CEO Blueprint

October 11, 2019

Most CMOs still struggle to quantify and communicate the contribution of marketing strategies and investments to growth, profits and enterprise value. Read this white paper to learn how to overcome this hurdle.


Tableau white paper cover image

The Do's and Don'ts of Marketing Analytics Dashboards

October 11, 2019

An overabundance of consumer and audience touchpoints means more information to collect and consume. But it’s worthless when not analyzed properly. That’s where marketing analytics dashboards come in.


Tableau white paper cover image

How to Build a Culture of Self-Service Analytics

October 11, 2019

Read this white paper to learn five steps to adopting the modern approach to enterprise analytics.


Tableau white paper cover

Redefining the Role of IT in a Modern BI World

October 7, 2019

How IT can evolve from producer to enabler and foster collaboration around analytics.


Tableau white paper

Evaluation Guide: How to Choose the Right Modern BI and Analytics Platform

October 7, 2019

This evaluation guide aims to support IT organizations as they evaluate and select a modern BI and analytics platform suitable for a broad, enterprisewide deployment.


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3 Shifts in the Modern Data Environment

October 7, 2019

This paper seeks to outline three major thought shifts concerning the modern data environment that Information Technology leaders need to understand in order to support data-driven decision making within their organizations.


Tableau white paper cover

Governed Self-Service Analytics at Scale

October 7, 2019

Download this white paper to learn the four key steps to successfully deploying governed self-service analytics across your organization.


Syncsort white paper

Real-Time Legacy Data Use Cases

October 1, 2019

Download this white paper to explore four real-time legacy data use cases.


Syncsort white paper

Best Practices for Data Integration in Hybrid Cloud

October 1, 2019

Download this e-book to learn more about data integration challenges and three best practices for data integration in hybrid cloud.


Oracle eBook

What Is Augmented Analytics? Powering Your Data with AI

September 30, 2019

In this report, we precisely define what augmented analytics is, explain best practices for deploying augmented analytics, and show how you can use augmented analytics practically within real-world case studies.


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