Most CMOs still struggle to quantify and communicate the contribution of marketing strategies and investments to growth, profits and enterprise value. Read this white paper to learn how to overcome this hurdle.
Sponsored By Tableau Software
An overabundance of consumer and audience touchpoints means more information to collect and consume. But it’s worthless when not analyzed properly. That’s where marketing analytics dashboards come in.
Read this white paper to learn five steps to adopting the modern approach to enterprise analytics.
How IT can evolve from producer to enabler and foster collaboration around analytics.
This evaluation guide aims to support IT organizations as they evaluate and select a modern BI and analytics platform suitable for a broad, enterprisewide deployment.
This paper seeks to outline three major thought shifts concerning the modern data environment that Information Technology leaders need to understand in order to support data-driven decision making within their organizations.
Download this white paper to learn the four key steps to successfully deploying governed self-service analytics across your organization.
Download this white paper to explore four real-time legacy data use cases.
Sponsored By Syncsort
Download this e-book to learn more about data integration challenges and three best practices for data integration in hybrid cloud.
In this report, we precisely define what augmented analytics is, explain best practices for deploying augmented analytics, and show how you can use augmented analytics practically within real-world case studies.
Sponsored By Oracle
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