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Build Vs Buy Is Dead: Compose Your Customer Data Platform (CDP) in 2023

October 16, 2023

Are you trying to transform your organization into a customer-centric powerhouse, offering personalized experiences that resonate with your audience? You need a customer data platform (CDP). According to Gartner, CDPs unify your customer data across channels, enabling customer modeling and empowering seamless CX operations through a no-code interface. As enterprise brands evaluate CDPs, they must balance the needs of both IT and business teams.

Whether your CDP journey begins as an IT or business initiative, the key to success lies in uniting both parties and executing a phased approach. This not only ensures successful adoption but also establishes the right governance for data management. The modern approach of composable CDPs serves both critical IT needs and critical business needs, offering data access control, flexible architecture, and no-code interfaces. It's time to embrace this evolution.

Download this white paper now to navigate the shifting landscape of CDPs in 2023 and implement a platform that will scale for your future needs.

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