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2023 Customer Data Platform (CDP) Market Guide

April 20, 2023

Responses to a 2022 CDP Institute member survey suggested that one-third of CDP deployments fail to deliver value. The most common barrier to success was poor organizational alignment, namely between marketing and IT teams

Going into 2023, several CDP vendors are launching new features to make CDPs more appealing to IT teams and thus paving the way for deeper adoption among marketing teams. Which vendors are leading the way in this evolution, and which vendors are leaving team tension up to client organizations to solve? 

This 2023 CDP Market Guide is here to help you navigate the evolving CDP market. Download the guide to learn: 

  • How cloud data companies like Databricks are becoming critical players in next-generation CDP strategies 
  • Which approach to CDP selection is right for your business 
  • Which CDP vendors are leading versus lagging in the market
  • How emerging features are redefining the CDP market landscape

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