By using website you agree to our use of cookies as described in our cookie policy. Learn More


Samsung Case Study

May 3, 2021

It’s not every day a company launches a billion-dollar product. Samsung’s mobile team does so at least twice a year. With mounting pressure from lower-quality competitors and a rapidly changing global marketplace, it’s critical to understand the complex galaxy of variables that can impact success.

The marketing and analytics teams at Samsung had access to a wealth of dashboards and market reports, but digging even one level deeper into the data could take weeks to answer a single question. When the team needed to understand upgrade preference across demographics, device profiles, carrier loyalty, and more, they needed answers, fast.

Read the case study to learn how Samsung is able to successfully address critical business decisions with an augmented intelligence solution.

Your e-mail address is used to communicate with you about your registration, related products and services, and offers from select vendors. Refer to our Privacy Policy for additional information.

TDWI Membership

Get immediate access to training discounts, video library, research, and more.

Find the right level of Membership for you.